Narrativity® Group – Identity & Culture Consultancy, was founded in 2002 by Ashraf Ramzy. Ashraf Ramzy is specialized in strategic issues regarding Organizational Identity & Culture. He has been featured in major publications, television and radio interviews, has presented at the Smithsonian Institute in Washington DC and is a guest lecturer at the Corporate Communication Center of the Rotterdam School of Management at the Erasmus University in Rotterdam.
With an academic background in Narratology, Ramzy has over 25 years of experience and excellence in the field of brand strategy and organizational consultancy.
Prior to launching Narrativity he worked at renowned agencies such as BBDO, TBWA and Publicis. He has worked for clients such as Nissan, Canon, Frito-Lay, the Netherlands Heart Foundation, ABN AMRO, KLM, Aer Lingus, Carglass, Havensteder, SNV Netherland Development Organization, several Dutch Ministries (Urban Planning; Traffic & Transport; Health). The Amsterdam Maritime Museum, the National Institute of Public Health and the Enviroment.
As a Christian from a Muslim country, an Egyptian in the Netherlands and a European in America, Ramzy has a deep understanding of issues of identity, culture and identification.
“I have experienced, both personally and professionally, that questions about Identity are best dealt with from a narrative perspective. After all, your identity is the story you write with your character, plot with your choices and tell with your actions. The only story you can really tell is your own. And at the end of the day, the power of your story determines the measure of your success.”